READY, SET, DESIGN !

30 Days of Type

Typography is the art of designing and assembling type. Using an assortment of typefaces, spacing, sizes and contrast, all typographers seek to make writing more legible, readable and encourages diversity. Typography is a tool, an instruction guide and the glass through which you read the above introduction. But that’s not all: typography owns a universe and we find that it is quite intriguing to explore! So here’s a new challenge, the Akuru Collective hosts 30 Days of Type and if you want to join in, everything you need to know is right here:

1. A TYPOGRAPHIC INITIATIVE
Launched in 2017, the Akuru Collective is a collective of individuals who come together to collaborate on various projects, built around the Akuru Manifesto. Led by its members, there exists a rotating steering committee who coordinate various projects and represent their sole mission, to bring awareness about the significance of type, its purpose and the ability to unite cultures. The collective of individuals organize activities in order to interest groups and plan independent project teams so as to aim to maintain as less a hierarchy as possible. Through focus and detailed deliberation, they pave the way to an educated future.

2. 30 DAYS AKURU
Hosted by the Akuru Collective and organized by Letters Lanka, #30daysofAkuru’s first edition begins on the 1st of May till the 30th of May. This project is a challenge – an open call to visual designers, illustrators, type designers, typographers and anyone who’s interested to explore the endless possibilities and new dimensions of Sinhala letterforms and Sinhala script. Design one letter for each day for the month of May, all you have to do is refer to the Sinhala calendar on 30 Days Akuru and draw out your own interpretation of the letter. This project aims to create awareness and importance of the Sinhala typography and its endless graphic possibilities. Mark your calendars for this exciting new venture, don’t miss out!

3. TYPING LETTERS IN STYLE
Art exists in several forms. One particular form is typography: Typography is the visual component of the written word. While a text is a sequence of words, it stays the same no matter how it’s understood. Despite the difference in literal meaning of a sentence, the visual characteristic of a typical sentence remains unchanged – digitally, visually or audibly. For example, what’s the difference between these two signs: the text or the typography? Consider altering the visual aesthetic of words – you might find this surprising but believe it or not, this simple shift, is capable of changing the tone of a sentence. Typography carries the unique power to cause a variety of differences by way of look, alone—whether it’s on paper, a computer screen, or a billboard.

4. LANGUAGE BINDS CULTURE
In a world that fosters peace and brings together cultures, communication becomes a vital element and it is primarily achieved through language. But, language today is a misleadingly complex subject. It provides a sense of home, a way to make them feel less awkward and bring their culture to a new place. While language sometimes brings people together as above, another aspect is that it can actually be a barrier. That’s where typography comes in; ever taken a moment to notice the little things? Like the signage on road directions or the multilingual fonts on a bus ticket? Typography is a space where everyone is accepted and everyone is understood. Look all around you, find the universal signs – look down, look up and find the beauty in every day. Typography is a craft.

5. 36 DAYS OF TYPE
For the sixth time this year, from March 29th designers, creators and artists begin the unique expedition ‘36 Days of Type’, an open project passed down when Spanish graphic designers Nina Sans and Rafa Goicoechea decided to challenge themselves to create something new every day. The challenge then reached new heights by going global and inviting more artists all around the world to defy their limits. How far does their potential reach? Dare they take on this daunting task of expanding their imagination to prove to the world, and themselves? So what is ’36 Days of Type’? It is a project that invites designers, illustrators and graphic artists to convey their individual understanding of the letters and numbers of the alphabet.

So why don’t you join in? If you’ve never tried this before, well you’re not too late! Design a character for each day of the month, venture into the depths of your creative mind and try it out– the fun begins when you do.

ARTRA is Sri Lanka’s Art Magazine exploring curated content on Sri Lanka’s visual art, performance art, applied art and written art. Launched in 2012, ARTRA Magazine is a compact monthly art read providing a comprehensive understanding on Sri Lankan artists, art events, monthly art calendars and the Sri Lankan design landscape. In sum, all you need to know about art in Sri Lanka.

13th April, 2019 Art Events

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