AMDT School of Creativity

The Academy of Multimedia Design and Technology, commonly known as AMDT, School of Creativity is a widely recognised school of Arts and Creativity with a diverse and dynamic Creative community, where aspiring artists in Sri Lanka and around the world find what they need to embrace creativity. The Festival of Creativity was first initiated in 2018 in order to create a dialogue and groom the future addressing the escalating requirements of the current business world. Here’s why we think you should join the Festival:

Why does creativity matter? It matters because every time that brilliant spark of energy erupts from your mind and travels through your nervous system, out to fingers and on to your canvas – be it, fabric, paint, clay, a tablet, etc. – does it not remind you that you are alive? In that moment there’s this strange compulsion to weave together thoughts and ideas into something new, even if it’s just new to you. Too extraordinary to remain in the confines of your mind, something propels you forward and outward, denting, breaking and tearing through the unordinary space around you. Shapes become sculpture and colours become art, ripping away the stillness and disturbing the silence, because the urge is too great to leave to thought; it must be expressed and impressed on the world around you. The AMDT Festival of Creativity allows you to unpack the key future trends and see how award-winning Creativity has the power to change the culture of your organization and drive bigger returns for your business.

“Execution is the ultimate differentiator” and it involves specific skills, starting with an individual who pays close attention to detail and process to execute – not just ordinary – extraordinary ideas. It is important to accept that there is a difference between ‘having the right idea’ and ‘doing it right’. Once an idea is conceived, it is paramount to dispassionately evaluate the idea to understand if it would work. An idea, however ground-breaking or ordinary needs to be worked upon to be translated into a good business model. As Steve Jobs famously said “Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” Join the AMDT Festival to learn how to execute, what to execute – experience the art of executing of ideas!

There is no “right” way to approach design; there are no “wrong” turns. Everything matters. Designers are problem-solvers and problems present challenges that often lead to creative solutions that could not have been conceived of any other way. Within the unpredictability of the processes ‘mistakes’ transform into new ideas, yielding fresh concepts that drive silhouette and form forward. Innovation happens on the heels of error in the midst of chaos and complexity.

AMDT’s Festival of Creativity is set to inspire young budding talent and everyone who aspires to be Creative and to provide a platform for the Creative Industries to collaborate and engage in order to strengthen and transform Sri Lanka’s economy into a Creative Economy, thus constructing a Creative country. Have you figured out what to do with your future in the art industry, yet? Here’s your chance – plan now! The Festival of Creativity is an eye-opening encounter providing you with nothing but the best of ideas to navigate the waters of creativity.

The Festival of Creativity hosts a great – spectacular even – line-up of brilliant masterminds to guide, inspire and stimulate the creativity that runs through your veins, including: Alyna Haji Omar, Chief Executive Officer, Wunderman Thompson; Lalindra Nanayakkara, Executive Creative Director, Leo Burnett Sri Lanka; Joe Pullos, Festival Director, Spikes Asia Festival Of Creativity /Representing Cannes Lions; Makshoodh Meerasaibu, Director - E Commerce, Soft Logic Retail Holdings; Bryan Clark, Head Of Graphic Design, Falmouth University, UK; Neeraj Karambelkar, Head Of Digital, Leo Burnett Sri Lanka; Sugibun Sathiamoorthy, Managing Director & Head Of Brands Magic Mango; Murtaza Tajbhoy, Chief Strategy Officer, Leo Burnett Sri Lanka; Ilango Ram, Film Director; Nikhila Dissanayake, Associate Creative Director, Leo Burnett Sri Lanka; Andy Joule, Head Of Animation & Visual Effects, Falmouth University, UK; Asiri Fernando, General Manager, Cognitive Computing Colombo; Sapna Seneviratne, Planning Director, Wunderman Thompson; John Boddy, Head Of Fashion Design, Falmouth University, UK; Asela De Silva, Creative Director, Wunderman Thompson; Anthony Chelvanathan, Group Creative Director, Leo Burnett Toronto; Athula Kathriarachchi, Senior Creative Director, Leo Burnett Sri Lanka; Janeandra V Jayawardena, Director - Academic Affairs & Operations / Senior Lecturer, AMDT, School Of Creativity; Satheesh Kumar M, Director - Brands & Technology / Senior Lecturer, AMDT, School Of Creativity; Arosha Perera, Chief Executive Officer, Leo Burnett Sri Lanka and Panduka De Silva, Senior Lecturer, AMDT, School Of Creativity.

What’s Your Plan?
March 21 @ 4:00 pm - 8:00 pm
AMDT, School of Creativity
Ai, Opportunity Or Threat?
March 22 @ 5:00 pm - 8:00 pm
AMDT, School of Creativity
AMDT Fashion Show 2019
March 24 @ 6:00 pm - 9:00 pm
Park Street Mews, 50/1, Park St Colombo 07
Go Big At Home
March 26 @ 4:00 pm - 8:00 pm
AMDT, School of Creativity
Igniting The Creative Process
March 26 @ 5:00 pm - 8:00 pm
AMDT, School of Creativity
The Role Of Empathy In Strategy
March 27 @ 4:00 pm - 8:00 pm
AMDT, School of Creativity
Execute Or Execute Ideas?
March 27 @ 5:00 pm - 8:00 pm
AMDT, School of Creativity
Leading Creatives Into Uncertainty
March 29 @ 4:00 pm - 8:00 pm
AMDT, School of Creativity
Creativity Matters
March 29 @ 4:00 pm - 8:00 pm
AMDT, School of Creativity
Leading Madness Into Mad Love
March 29 @ 4:00 pm - 8:00 pm
AMDT, School of Creativity

Creativity is important because you are important. Creativity matters because you do. Join The AMDT Festival of Creativity to be inspired, fuel your creative brain cells to innovate, to express.
Call Malik 0777616145for free reservations.

ARTRA is Sri Lanka’s Art Magazine exploring curated content on Sri Lanka’s visual art, performance art, applied art and written art. Launched in 2012, ARTRA Magazine is a compact monthly art read providing a comprehensive understanding on Sri Lankan artists, art events, monthly art calendars and the Sri Lankan design landscape. In sum, all you need to know about art in Sri Lanka.

19th March, 2019 Visual Art | Sustainable Design